2 million employees activated
The Playing Field for Your Internal Campaigns
Pink October x Movember Challenge
The problem has never been the quality of your messages
01
You sent the newsletter to 4,000 people. 380 of them opened it.
02
Your CSR campaign lasts two weeks. People talk about it for three days.
03
Headquarters is involved, but the field isn't, and you have no way to influence it.
04
At the executive committee meeting, they ask you for numbers. You have your gut feelings.
None of these four situations can be resolved by simply improving the message. They can be resolved by changing what we ask people to do.
We stop just conveying a message. We ask people to take action.
It becomes a challenge
QVCT Week, Pink October, the launch of the CSR strategy, and the group’s anniversary: our game designers have turned them into a series of daily challenges, all in your colors.
- Designed with your teams
- Show Your Colors
They play for two minutes a day
On their phones, without a work email address, in 22 languages. Headquarters and the field both access the system through the same portal: a single company code.
- App and web app
- Log in in 30 seconds
You're working with numbers
Engagement by location and by country, content created by employees, responses to the survey. Enough to fill a slide for the executive committee with facts.
- Export Social Report
- Day-to-day monitoring
They saw their internal engagement goals shift
Bolloré
Objective
Achieve equal participation at headquarters and in the field
10
Group Divisions Mobilized
99% found the theme engaging | 95% want to play again at a future event
Heppner
Objective
Wrapping Up QVCT Week with Quantitative Data
2 000
mental health quizzes completed
19% say they have changed their habits | 33% believe the challenge has fostered stronger social bonds
Alpine
Objective
Taking the Pink October Campaign from Words to Action
95%
want to play again next year
43 teams participated in the prevention quizzes and the self-examination activity
Agromousquetaires
Objective
Maintain theengagement for 24 days with just one refresh
89%
engagement , which continued until the very last day
1,436 participants in the third challenge of the year | Program to celebrate the group's 50th anniversary
Challenges That Boost Your Internal Highlights
Digital Advent Calendar
- Identify cult Christmas movies based on an image or a line of dialogue
- Wear your best (or ugliest) Christmas sweater and capture the moment
- Express your preferences regarding the company's CSR priorities for the coming year
- Show off the festive decorations in your workspace
- Sharing a holiday meal, whether homemade or at the company restaurant
October: Let's Fight Cancer!
- Learn how to perform a self-exam, then demonstrate it to others so they can learn
- Spot the pink ribbon in everyday items—cables, scarves, shoelaces
- Add a touch of pink to your outfit today—and rock it in front of everyone
- Have the campaign embodied by a monument, with pink pencils in hand
- A few words dedicated to the man who inspires—whether he’s a father, friend, colleague, or idol
SEDD: We're All in This Together for Our Planet
- Measuring the Hidden Environmental Impact of an AI Query Compared to a Simple Online Search
- Track down the hidden energy consumption lurking in your office
- Guess the average age of your company's computer equipment before the answer is revealed
- Rank cars, trains, and airplanes from the one with the greatest climate impact to the one with the least
- Discover how many liters of water are actually hidden in everyday foods
QVCT Week: The 5 Keys to Well-Being
- Test what we think we know about a sedentary lifestyle and daily physical activity
- Make a video to thank the colleague who brightens your days
- Take a real 10-minute break to refocus and recharge
- Describe, in one sentence, how you're feeling at work right now
- Make Your Workspace More Inviting and Show Off the Results
Soccer Celebration
- Identify the winner of each round, from the round of 16 to the final
- Show your support by wearing the colors of the nation you support
- Comment on a goal like a sports reporter, as exuberantly as possible
- Identify the major stages of the competition based on a single image
- Draw the trophy of your dreams—the one you'd love to see someone lift
Start with the catalog or your challenge
Turnkey
Pick, publish, play
Games ready for release, including all content.
No design, no writing—online in 24 hours.
- Catalog Ready for Publication
- Included Content
Custom-made
Start with a blank page
A game designer creates the game based on your challenge, your content, and your universe. A unique experience found only at your company.
- Framing Workshop
- Content written in collaboration with your experts
What We've Observed Among Our 250 Clients
Engagement, training, sales performance: our analyses and real-world data.
Questions people ask us before signing
Any other questions? Please contact us.
How long does it take to get started, and what will it require of my team?
A catalog challenge is ready in 24 hours. The scenario, the daily challenges, and the internal communication plan are already written: you choose the highlight of your calendar, apply your colors, and import your participant database. For the communications team, this takes about half a day to set up—not a project that takes weeks to manage. For a custom challenge, our game design studio works with you to design the experience based on your goals and messaging.
How can we get field employees on board when they don't have a desk or a work email address?
This is precisely where the game changes the game. Access is via a phone using a simple access code—no need to create an IT account—and each challenge takes just two minutes to complete. This means that field staff and headquarters are on equal footing, working with the same content, and a ranking by site or team provides a concrete reason to reach out to colleagues you never get to meet. At Bolloré, 10 divisions of the group were mobilized for a single challenge, and 95% of participants want to play again.
What can I measure and report to the executive committee?
You’re moving beyond self-reported data. Your dashboard tracks participation by site and by team, the dailyengagement rate, the volume of content produced by employees, and the responses collected during the challenge—all of which directly feed into your internal barometer. Heppner was thus able to objectively analyze 2,000 completed mental health assessments, with 19% of employees reporting that they had changed their habits. Agromousquetaires maintained an 89%engagement rate through the final day of the 24-day challenge. These figures are consistent from one edition to the next.
Does a challenge replace our internal communication plan?
No, it sets a rhythm. A challenge builds on your existing key events (QVCT Week, Pink October, Sustainable Development Week, end-of-year celebrations) and complements your existing initiatives—including training and campaigns—by reinforcing habits through practice. The difference lies in the flow: a new activity every day, visible progress, and immediate feedback transform internal communication from a channel people passively check into a regular event they actively look forward to.
What if your next internal campaign were a game?
No engagement.