Alpine & Pink October: raising awareness in game mode
At Alpine, Pink October becomes a collective and engaging challenge
In October 2024, Alpine turned breast cancer awareness into a truly collective experience. 159 employees divided into 43 teams took up a unique challenge: covering more than 3,300 km in five days while testing their knowledge via engaging quizzes.
The result was a shake-up of routines, reinforced cohesion and record mobilization, with 95% of participants ready for the next challenge.
This case study reveals the levers activated, the concrete results (95% want to play again) and the real impact on behavior. A replicable format for transforming cancer awareness on a local or international scale.
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