Cancer & mental health: what if we gamified prevention?
OuiLive transforms your internal communication campaigns into engaging mobile games that raise awareness of cancer and mental health, while generating cohesion, pride and lasting impact.
Health
Oct-ember game: Make Pink October and Movember a collective challenge
With Octember, your teams turn cancer and mental health awareness into an engaging and positive experience.
For 3 weeks, they take part in a series of quizzes, creative challenges and physical challenges to discuss prevention without taboos: first breast cancer screening, then the spirit of Pink October, and finally Movember around male cancers and mental health.
The result is a turnkey game that informs, mobilizes and unites your employees, without pathos or injunctions.
Alpine and Pink October: the mobile game that raises awareness, brings people together and gets them moving
To mark Pink October 2024, Alpine chose to raise its employees' awareness of breast cancer screening through an interactive mobile game. For 5 days, 159 participants divided into 43 teams took up a collective challenge combining educational quizzes and physical challenges. The initiative fostered cohesion, encouraged the adoption of new, more active routines, and provided afun and engaging approach to prevention.
Key results :
- 159 employees mobilized
- 3,313 km covered (330,330 steps)
- 43 teams trained
- Strengthened spirit of mutual aid and cohesion
- Increased knowledge of screening
- 95% of participants want to do it again
3,313 km
travelled
159
participants
95%
want to do it again
Frequently asked questions
FAQ - Because you can't play games with your health... except to preserve it.
Why use games to raise awareness about cancer and mental health?
Because emotion createsengagement. Gamification activates the areas of the brain linked to motivation, transforming prevention into collective, positive and memorable experiences.
Isn't gamification just a gimmick?
No, it's a strategic lever. It's based on sound neuroscientific and behavioral principles. The result: better message retention, greater participation and a lasting impact on prevention habits.
What kind of challenges are on offer?
Health quizzes, creative challenges (e.g. pink ribbon, moustache), step challenges, educational videos or self-assessments. Each activity is designed to inform, de-dramatize and anchor the right reflexes in everyday life.
Does it suit all profiles?
Yes, the game's mechanics appeal to field staff and managers alike. They encourage autonomy, competence and social cohesion, making prevention accessible to all.
How do you measure the impact of a Pink October / Movember game?
Each challenge is tracked in real time: participation, progress, scores, creative sharing and user feedback. Reporting is used to monitorengagement, reward the teams involved and objectify campaign results.
Octobre Rose & Movember en entreprise : Complete guide
Pink October and Movember are more than just calendar highlights. In the face of alarming figures - 1 in 8 women affected by breast cancer, 1 in 8 men by prostate cancer, and 75% of suicides involving men - it's possible to organize positive, engaging prevention actions in the workplace to mobilize your teams without taboo or fatigue.
