Gamified Advent Calendar : Agromousquetaires celebrates 50 years in style

To mark the end of an anniversary year, Agromousquetaires chose an original, unifying format: a gamified, 100% mobile Advent calendar. This third game of 2024 concluded the company's 50th anniversary on a convivial and collective note.

With 1,436 participants, 197 million steps taken - the equivalent of 3,495 marathons - and a variety of challenges (quizzes, photos, videos, step challenges...), the operation was a resounding success.

The result: a mobilization that exceeded expectations, a stronger link between sites and professions, and an end to the year marked by shared, simple and memorable moments.

This case study reveals the levers activated, the concrete results and the immediate impact on team dynamics.
A turnkey format, easily replicable for initiating (or relaunching) campaigns around health, safety or cohesion.