Bolloré: a prediction challenge to experience Roland Garros as a team

To bring Roland Garros to life internally, Bolloré came up with a collective challenge based on predictions. Through quizzes, step challenges, and photo sharing, employees were able to follow the tournament together and create a daily ritual around the event.

Objective: to bring teams together for a lighthearted and accessible event.
Results: 170 participants, over 12 million steps, 650 predictions made, and 99% of participants won over by the dynamic.

This case study shows you how a major sporting event can become a powerful driverengagement , and how gaming can strengthen cohesion on a daily basis.