Challenge de pas: ArcelorMittal (re)sets its teams in motion

In May 2024, ArcelorMittal launched a step challenge to recreate links between its employees while promoting physical well-being. In 16 days, 432 participants enthusiastically took up the challenge, accumulating 72 million steps - or 58,540 km, the equivalent of 1,387 marathons.

The result was record mobilization, with 89%engagement and 72% completion, exchanges between sites and a shared desire to continue the adventure.

This case study reveals the levers activated, the concrete results and the immediate impact on team dynamics.

A turnkey, easily replicable format for initiating (or relaunching) campaigns around health, safety or cohesion.