Launch of a new tool / product
Bring your innovation to market with a memorable launch
To be set around Go-to-market / deployment
What is the "New tool/product launch" challenge?
The launch of a new tool or product is a decisive moment for any company.
At OuiLive, we work with you to make this event a resounding success. Our team of marketing and communications experts will help you design an impactful Go-to-Market strategy, create engaging content and orchestrate memorable events that will ensure maximum visibility for your innovation.
From communications planning to marketing materials and logistics organization, we take charge of every stage to ensure that your launch generates the enthusiasm and commercial results you're looking for.
Key figures
A successful launch is based on hard data. These figures illustrate the importance of a well-orchestrated strategy to maximize your new product's impact on the market.
94%
of launches achieving their commercial objectives had a well-defined multi-channel communication strategy
35%
of additional qualified leads for companies that invest in a professional launch event
63%
of consumers are more likely to buy a product after seeing an interactive demonstration at its launch
No data was found
Turnkey challenges
Sophie Martins
The 'Launch a new tool / product' challenge exceeded all our expectations. The combination of marketing expertise and engaging animations gave exceptional visibility to our new platform. Six months on, we're still reaping the rewards of this perfectly orchestrated launch.
I'm committed to turning my innovation into a commercial success
The #1 gamification app for long-term team engagement.
OuiLive is a gamification app that helps you engage employees in your internal communications, HR, and CSR initiatives over the long term.
In concrete terms, we transform your messages and objectives into collective experiences in the form of games that are easy to launch, measurable, and available within 24 hours.
Ideal for quickly activating dispersed teams, boosting participation in an internal program, and establishing positive momentum over time.
Training & Knowledge
Learn differently, by playing and remembering.
Performance & Sales
Drive business success and challenges.
CSR & Engagement
Working together for a positive and measurable impact.
Quality of Life at Work & Health
Adopting the right habits for well-being at work.
Onboarding & Culture
Integrate, unite, and pass on the corporate culture.
Cohesion & Team Spirit
Build connections, break down silos to bring people together.
Frequently asked questions
Any questions? Dive into our clear answers and discover how our connected challenges are transforming the daily lives of over 250 companies.
What types of events do you offer for product launches?
We design different formats according to your objectives and target audience: press conferences, webinars, live demonstrations, hybrid events, augmented reality launches... Each format is customized to maximize the impact of your product with your priority audience.
How do you measure the success of a launch?
We work with you to define precise KPIs in advance (participation rates, engagement on social networks, press coverage, leads generated, first sales...) and set up analysis tools to measure these indicators in real time and post-event.
What's the ideal timeframe for preparing a major launch?
For an optimal launch, we recommend that you start preparing 3 to 6 months before the planned date. This allows you to develop a solid strategy, create quality content and effectively mobilize your partners and influencers.
Do you offer post-launch support?
Absolutely! Our offer includes follow-up during the first month following the launch, with analysis of spin-offs, strategic adjustments if necessary, and recommendations for capitalizing on the momentum created.
