A gamified sales challenge to generate more appointments, more demos, and more deals.
With a gamified and interactive format, teams take action, scheduling more meetings, demos, and sign-ups.
Sales
Champions League: A Season of Competition to Build Business Skills
With League des Champions, sales goals are transformed into a real-life sports season for teams. Quizzes, activity challenges, photo and video sharing, and team leaderboards punctuate the daily routine to drive prospecting, meetings, and demos.
Each assignment highlights key steps in the sales cycle and encourages teams to share their best sales techniques.
The result: more opportunities in the pipeline, more deals closed, and a sustainable collective sales momentum.
Efficity: A gamified sales challenge to boost lead generation and engage the network
To boost lead generation among its independent real estate consultants and expand its network of business referrers, Efficity turned a business objective into a fun and unifying sales challenge.
Objective: To boost field sales efforts and sustainably expand the network of business referrers.
Results: nearly 400 participants out of 1,700 consultants, 1,206 new business referrers (+200%), 1,444 signed contracts (+10%), and a 20–30% increase in key performance indicators. 90% of business referrals came from participants, and 97% would like to participate again.
A format that blends gaming, performance, and team building, which has become a powerful driver of business growth.
This case study shows how a gamified challenge can transform an independent network into a collective force and generate tangible, measurable growth.
+20%
annual growth
90%
business generated by participants
97%
want to take part in a new challenge
Frequently asked questions
FAQ – Because sales performance improves when teams work together.
Why organize a gamified sales challenge?
Because sales targets alone aren’t always enough to build team momentum. A gamified challenge turns those targets into concrete actions: prospecting, meetings, demos, or deals closed. Teams take action, and their progress becomes visible to everyone.
How can gamification improve sales performance?
Gamification creates momentum and a sense of collective competition around sales activities. Challenges, leaderboards, and interactions among colleagues encourage teams to increase their focus on key activities in the sales cycle. Sales activity becomes more consistent, and the pipeline grows.
What kinds of challenges can be included in a sales challenge?
Quizzes about the market or product offerings, team challenges to encourage prospecting and scheduling meetings, video presentations of sales pitches, predictions, or group mini-games. These formats help boost engagement while fostering the sharing of best sales practices.
Is this suitable for dispersed or independent sales teams?
Yes. The mobile format makes it easy for everyone to participate, whether they’re in the office, out in the field, or working remotely. The game creates a common gathering point that strengthens team spirit, even within distributed or independent networks.
How can you measure the impact of a gamified sales challenge?
Sales activities carried out during the game are tracked in real time: appointments scheduled, demos conducted, proposals sent, and contracts signed. This data makes it possible to measure changes in sales activity and the challenge’s impact on the sales pipeline and results.
Sales Challenge: A Comprehensive Guide
Sales goals are often clear. What’s missing is the collective momentum needed to achieve them sustainably. A well-designed challenge transforms a business priority into a motivating experience, where every action counts and progress becomes visible. This guide walks you through the process of structuring an effective sales challenge: defining objectives, establishing fair rules, game mechanics, facilitation, scoring, performance indicators, and methods for measuring short- and long-term impact.
