Case studies
Sixt
How did Sixt raise awareness of road safety among its employees as part of the Road Safety Days?
Challenge context
For its 2nd OuiLive challenge on the occasion of the Journées de la Sécurité Routière (Road Safety Days), Sixt organized an event focused on road safety in partnership with the Association Prévention Routière (APR), which modified some of the content of the challenge stages.
Sixt took care of the launch and communication. As a car rental company, it's essential for Sixt to raise awareness of the dangers of the road. The challenge included quizzes, photo/video challenges, surveys and sports activities, with eco-friendly rewards for the winners.
137
Participants
54
Teams
A look back at the challenge
A successful challenge
With 137 participants divided into 54 teams, the challenge was a success. Sixt noted good participation and great satisfaction with the OuiLive application, which was appreciated by employees. Although Sixt would have liked even greater participation, which was not possible due to a very busy period for Sixt teams, the company plans to use the platform for future challenges, with the aim of making long-term commitments and driving new projects. Feedback also suggested changing the type of rewards to more impactful prizes for future challenges.
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June 11–22, 2026
The Connected Challenge: I Walk for Apprentis d’Auteuil
Anniversary edition: 10 years of the Challenge and 160 years of Apprentis d'Auteuil
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