Case studies
MNH
How has Mutuelle Nationale des Hospitaliers (MNH) succeeded in gamifying and challenging its sales staff to generate leads while improving their image with medical establishments?
Challenge context
The Mutuelle Nationale des Hospitaliers (MNH) wanted to achieve several objectives through an interactive challenge:
- Generate leads by gamifying and challenging their sales force.
- Improve the mutual's image among existing and potential customers.
- To engage and energize the MNH sales teams, each MNH sales representative was asked to visit various healthcare establishments to propose a collaborative challenge operation within these structures. Establishments were asked to pre-register participants, give their agreement to be contacted and access the challenge.
The challenge, focused on sport and Olympism, was rolled out between May and July 2023. The aim was to engage as many medical facilities as possible, with over 800 facilities targeted and more than 50 facilities actually participating, bringing together over 3,800 participants in total.
56
Establishments
3942
Participants
96%
Active users
A look back at the challenge
A successful challenge
The challenge was a real success. MNH observed excellent overall satisfaction from both its sales teams and the participating establishments. Not only did the challenge generate valuable leads, it also energized MNH's sales teams and strengthened their relationship with healthcare facilities. Participants had the opportunity to win goodies, which added a fun and motivating dimension to the challenge. In view of this success, MNH plans to repeat the experience as soon as possible, with the same format and new themes, to continue to strengthenengagement and generate leads.
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