Dior

For Valentine's Day, Dior set up an innovative challenge for its sales advisors, aimed at training and informing them about its new cosmetics line. The initiative encouraged learning through play, with quiz modules, photo challenges, and interactive educational content on a dedicated app. Points accumulated by participants could be converted into significant benefits, such as discounts on certain products, adding a motivating competitive dimension to the challenge.

The challenge, structured to take place over a month with daily activities, benefited greatly from the support of OuiLive's Challenge Managers. These managers played a fundamental role in working closely with the in-house teams to ensure regular follow-up and ongoing support, thus guaranteeing the activeengagement both male and female advisors. The application used for the challenge also contributed to a fluid and engaging user experience, facilitating access to information and participation in the various challenges. Efforts to promote the challenge within distribution networks included targeted communications and the distribution of promotional material to maximize the program's visibility and impact.