Alpine

Owned by Renault, Alpine is a French automotive company specializing in high-performance sports cars. The brand has made a name for itself with its own Formula 1 racing team. Alpine called on OuiLive to meet the challenge of creating links and cohesion between teams, in particular by setting up teambuilding activities. The start of the F1 season was the perfect opportunity to engage employees in a positive atmosphere. A challenge was devised over a 9-month period to collectively support the two drivers Esteban Ocon and Pierre Gasly. The 2,000 employees were invited to make predictions on the place of their two drivers during the 22 Grand Prix races of the F1 season. A few days before the start of the race, challenge participants enter their predictions. The aim: to collect as many points as possible for the final ranking.

One of the challenges with this challenge was to maintain a high level ofengagement among employees during the 9 months of the challenge. To meet this challenge, the Alpine teams were able to rely on the expertise of their Challenge Manager. The support provided by our project managers enabled the challenge to be broken down into different stages, as well as operational monitoring of the project and communication. From the calibration meeting to the debriefing meeting, our teams continuously followed the established steps, thanks to a retroplanning co-created with Alpine's teams. After discussing the most strategic communication channels to reach the maximum number of people, the OuiLive teams were able to provide Alpine with communication kits. Wordings, videos, visuals in Alpine's colors, supporting documents and key data enabled the teams to communicate about the Challenge. Communications were broadcast before, during and after the challenges to inform, inspire and enliven the events, while keeping participantsengagement . Thanks to this collaboration, Alpine was able to offer its employees a challenge including quizzes and predictions to support the drivers throughout the 24 stages of the competition. The challenge was fully adapted to specific needs and ran over 24 stages, including quizzes and predictions.