In an increasingly competitive economic environment, winning new business has become a major strategic challenge for companies of all sizes. Acquiring new customers, developing new markets or launching new products requires a methodical and innovative approach.
To help you meet this challenge, discover 8 proven sales conquest strategies that could transform your results in 2025.
1. Set up connected sales challenges
Gamification is now recognized as a powerful sales performance lever.
Connected challenges energize your teams while structuring your conquest actions.
How to implement it :
- Define clear, measurable objectives (number of qualified leads, conversion rate, sales generated)
- Create an attractive points and rewards system
- Use a digital platform to monitor performance in real time
- Integrate social mechanics (rankings, teamwork, recognition)
Expected results: Companies using gamification to win new business report an average 30% increase in team productivity and a 25% rise in conversion rates.
2. Adopt an account-based marketing (ABM) strategy
ABM involves identifying and targeting strategic, high-potential accounts, rather than relying on an undifferentiated, volume approach. This sales conquest strategy is particularly effective in B2B.
How to implement it :
- Identify priority target accounts according to their value potential
- Create personalized content and approaches for each account
- Align your marketing and sales teams around these specific accounts
- Measureengagement at every stage of the customer journey
Expected results: According to a study by Sirius Decisions, companies using ABM generate 208% more revenue for their marketing efforts than those not using it.
3. Leverage social selling
Social selling transforms social networks into real sales territories, enabling us to establish relationships of trust even before the first direct contact.
How to implement it :
- Optimize your sales reps' professional profiles on social networks
- Train your teams in best practices forengagement on these platforms
- Share high value-added content to position your experts
- Use social intelligence to identify the right moments forengagement
Expected results: Sales reps who are active in social selling generate 45% more opportunities and are 51% more likely to achieve their objectives than those who don't use this approach.
4. Develop an inbound marketing strategy
Inbound marketing reverses the traditional logic by naturally attracting qualified prospects with content tailored to each stage of the buying journey.
How to implement it :
- Identify your potential customers' issues and questions
- Create educational and inspiring content that responds to them
- Optimize your online presence to be found at the right time
- Set up lead capture and nurturing mechanisms
Expected results: Companies using inbound marketing achieve a 61% lower cost per lead than traditional outbound marketing methods.
5. Using artificial intelligence for prospecting
AI is revolutionizing sales conquest by identifying the prospects most likely to convert thanks to predictive analysis and intelligent automation.
How to implement it :
- Deploy predictive analysis tools to score your prospects
- Automate the first stages of prospecting with virtual assistants
- Personalize your approach with AI-generated insights
- Continuously optimize your strategy with machine learning
Expected results: Companies using AI for sales prospecting see a 50% increase in the number of leads generated and a 40% reduction in the time spent on qualification.
6. Implement a growth hacking strategy
Growth hacking combines creativity, data analysis and experimentation to identify the most effective growth levers at the lowest cost.
How to implement it :
- Adopt a test & learn approach with short cycles
- Identify your North Star Metric (key growth indicator)
- Create viral growth loops in your customer journey
- Use data to optimize every stage of your conversion funnel
Expected results: Companies that integrate growth hacking into their sales strategy can achieve growth rates 5 to 10 times higher than traditional methods.
7. Develop a customer referral program
Turning your satisfied customers into ambassadors is one of the most profitable and sustainable strategies for winning new business.
How to implement it :
- Create a structured program with appropriate incentives
- Make the referral process as easy as possible
- Gamify the experience to encourage desired behaviors
- Publicly recognize and celebrate your ambassadors
Expected results: Customers acquired through referrals have a 16% higher customer lifetime value and a 37% higher retention rate than other acquisition channels.
8. Implement territory challenges
This sales conquest strategy involves mobilizing your teams around specific geographic objectives, creating positive emulation between different zones.
How to implement it :
- Segment your territories according to their potential
- Set objectives tailored to each zone
- Create healthy competition between teams with engaging challenges
- Share best practices between territories
Expected results: Companies who organize territory challenges see an average 23% increase in their penetration rate in targeted areas, and better coverage of their potential market.
Maximize the impact of your sales drive with connected challenges
Among all these strategies, connected sales challenges stand out for their ability to simultaneously mobilize your internal teams and your external partners. They enable you to structure your sales drive while creating a stimulating and motivating environment.
The OuiLive platform lets you easily set up connected challenges for :
- Launch a new product with impact
- Conquering new territories
- Mobilize your distribution network
- Accelerate the onboarding of new sales teams
- Boost sales during key periods
Our connected challenges integrate proven gamification mechanisms (points, badges, rankings, rewards) with high-performance analysis tools to precisely monitor the impact of your sales drive.
Conclusion: Successful sales conquest requiresengagement
The strategies presented in this article show that modern sales conquest relies less on sales pressure than onengagement - from your teams, your partners and your potential customers.
To win sales in 2025, it's essential to adopt a human-centered approach, supported by the right technologies. Connected challenges are a particularly well-suited solution for structuring this approach and achieving measurable results.
Would you like to boost your sales drive with engaging challenges?
Request a demo of our OuiLive platform and discover how to transform your business development objectives into motivating, high-performance experiences for your teams.