Objective: to give you a clear plan for setting up a Pink October action in your company, with activities and events that create impact (social and business), respect good health practices and activate quickly via a gamified platform like OuiLive: Business in game mode: one platform, thousands of corporate mobile games.
Why organize Pink October at work?
- Mobilizing for the fight against cancer: in France, breast cancer remains the most common cancer in women. According to Santé Publique France data, there are 61,214 new cases per year, 12,146 deaths per year, and a 5-year net survival rate of almost 88%, hence the importance of early detection.
- Inform without dramatizing: self-monitoring and referral to the appropriate healthcare professional improve early diagnosis. The Ligue contre le cancer insists on reliable, educational messages.
- Encourage organized screening: in France, women aged 50 to 74 are invited to undergo mammography screening every 2 years (organized program). Over 74, the decision should be discussed with a health-care professional; before 50, systematic screening is not recommended. Talk to your healthcare professional.
- Systematically link Pink October activities to validated prevention content and useful actions (raising funds for research, offering time for discussion with caregivers, facilitating appointment scheduling).
Framework for success: 3 steps to implementation
Framing (Week -2 to -1)
- Objectives: raising awareness of screening, supporting research, supporting the fight and strengthening cohesion.
- KPIs: participation rates, quizzes completed, donations/euros collected, km or not accumulated, social network shares.
- Governance: HR/QVCT, CSR/Impact, internal communications, referring healthcare professional.
Co-construction (Week -1)
- Adaptation to different populations (head offices, stores, field teams, teleworking).
- Accessibility: asynchronous and multilingual formats.
- Expression charter: sober pink ribbons, factual tone, systematic link to screening.
Activation (Weeks 1 to 4)
- Official launch, gamified sports challenge, health info points, fundraising, short communication rituals.
- Measurement and relaunch: rankings, push reminders, team storytelling.
30 ideas for Pink October events (ready to use)
Awareness and prevention
- Webinar with a healthcare professional (Q/R format, myths vs. facts, risk factors).
- Café-rencontre with local associations (e.g. Ligue contre le cancer).
- Screening information stand: official flyers, eligibility simulator, easy appointment booking (Assurance Maladie).
- True/false quiz on early detection and warning signs (INCa sources).
- Inspiring conference (testimonial + expert, with resources at the end).
Physical activity and solidarity challenges
- Solidarity race (face-to-face or online) in aid of an association; team or individual.
- 10,000-step team challenge over 2 weeks, with badges and rankings.
- Yoga/breathing for stress management (prevention component).
- Pink walk at lunchtime (group photo with pink ribbons).
- Bicycle challenge (on-site bike terminal/"smoothie bike" or "connected km" version).
- Stairs vs. elevator: counter of floors climbed converted into donations.
- Semaine "Bouger au bureau": guided microbreaks on mobile.
Fundraising and sponsorship (concrete impact)
- Fund-raising via internal kitty (topped up by the company), donations per goal achieved.
- Salary rounding (opt-in) during October.
- Skills sponsorship: volunteer time in an association.
- Charity sale (pink pastries, reconditioned items) → donations to research.
- Solidarity raffle (prizes donated by partners).
Communication and corporate culture
- Dress code "pink" or "Pink Ribbon Day" (photo wall + prevention message in caption).
- Social networking kit: 5 posts (key stat, screening, testimonial, team challenge, donation results).
- In-house podcast: interview with a caregiver/researcher ("supporting research" angle).
- Series of "1 info verified / day" emails (INCa/Assurance Maladie links).
- Library of reliable articles (INCa, Ligue contre le cancer, Ruban Rose).
Events and scenography
- Wall of messages of support (anonymous post-its + QR to resources).
- Field of flowers" decor / pink ribbons on site (sober and educational).
- Photobooth with useful messages ("Talk to your doctor", "Think about screening").
- Local farmers' market → percentage donated to charity.
- Mini exhibition: history of the pink ribbon and the campaign (educational panels).
Sales and retail network (if applicable)
- Ethical commercial operation (donation per product, quantified transparency, no misleading incentives).
- Express sales training (2×15 min) on key messages: screening awareness, local resources, posture.
- Live shopping in solidarity (transfer communicated and verifiable).
The "4 weeks" plan ready for deployment
Week 1 - Launch and info
- Post CEO + pink ribbons at reception.
- Mobile quiz "Received ideas and risk factors" (sources INCa / Ligue).
- Map of local associations and simple appointment booking (Assurance Maladie).
Week 2 - Sports challenge
- Daily physical activity (walking, cycling, strengthening) with team rankings.
- Bonus "solidarity race" on Thursday lunchtime, donations matched by the company.
Week 3 - Solidarity and donations
- Fundraising (kitty + solidarity sales).
- Skills sponsorship (2 h per employee).
Week 4 - Celebration and measurement
- Roundtable discussion with a healthcare professional + testimonials (hybrid format).
- Impact assessment: participation, euros raised, social network engagement , qualitative feedback.
How OuiLive helps
- 100% mobile gamified platform: quizzes, challenges, rankings, badges, rewards.
- Fast, turnkey launch: +200 templates, configuration in minutes.
- Analytics: real-time tracking ofengagement and donations.
KPIs and proof of impact
- Engagement : registration rate, D+7/D+21 activation rate, sessions per user.
- Prevention: percentages of employees declaring a better understanding of screening, clicks to official resources.
- Solidarity: funds raised (euro/collaborator), number of volunteers.
- Cohesion: number of teams created, social interactions, post-campaign eNPS score.
- Reputation: organic reach on social networks, positive mentions, blog traffic.
Compliance and ethics checklist
- Validated and sourced health messages (INCa / Assurance Maladie / Ligue).
- No medical prompting: "Get informed" / "Talk to your healthcare professional".
- Transparency of donations (amount, beneficiaries), prioritize credible "support for research" (e.g. Ruban Rose).
- Accessibility and inclusion (schedules, formats, relays at remote sites).
- Visual restraint (avoid overuse of pink).
FAQ
At what age should we talk about organized screening?
In France, the program invites women aged 50 to 74 to have a mammogram every 2 years. Before age 50: no systematic screening recommended; after age 74: individualized decision with a caregiver.
Which associations to support?
Depending on your location, give preference to the Ligue contre le cancer (departmental federations) or the Association Ruban Rose (support for research), ensuring transparency and earmarking of funds.
About OuiLive
OuiLive: Business in game mode. One platform, thousands of corporate mobile games. Activate your Pink October campaign in just a few minutes with our turnkey Octember mobile game (prevention quiz, sports challenge, solidarity race, fundraising) and analytics to monitor your HR/Internal Communications/CSR/Sales KPIs.
Sources :
- Santé publique France - Breast cancer
- INCa - Breast cancer: the essentials
- INCa - Prevention and early detection (organized program)
- Assurance Maladie - Organized screening 50-74 (insured)
- Assurance Maladie - Organized screening (doctor)
- Ligue contre le cancer - Pink October in the workplace
- Association Ruban Rose - Pink October
- Les Ateliers Durables - 10 ideas for Pink October events