Movember in the workplace: the complete 2025 guide (ideas, plan, KPI & kit)

In November, the moustache becomes a real symbol in the workplace.

Movember in the workplace is more than just a "moustache contest": it's an awareness-raising campaign that mobilizes your teams around men's health (prostate and testicular cancer), mental health and suicide prevention.

In other words: a concrete lever for strengthening team cohesion, raising funds, promoting health and embedding your QVCT/RSE policy in strong, visible and measurable actions.

1) What is Movember?

Movember is a global movement born to "change the face of men's health". It funds and accelerates projects dedicated to three priorities: prostate, testicular cancer, mental health & suicide prevention. Since 2003, the organization has supported over 1,250 projects worldwide. Find out more: about Movember.

To get involved, the foundation has put forward 4 ways to act:

movember in the workplace

2) Why corporate Movember is strategic

- Men's health: major challenges. Worldwide, prostate cancer is one of the most common cancers in men, with GLOBOCAN 2022 estimates suggesting around 1.5 million new cases, making it one of the most common male cancers.

- Testicular cancer: this is the most common cancer in young men (≈ 15-45 years); well managed thanks to early detection and appropriate care, its prognosis is favorable.

- Mental health & suicide prevention: over 720,000 people die by suicide every year. Taking action in the workplace means breaking down isolation, equipping managers and raising awareness of mental health issues.

- Continuity Pink October → Movember: following on from the October breast cancer screening campaign, Movember extends the prevention drive aimed at men. See the "Pink October" Service-Public page

HR and business benefits: increased team cohesion,engagement, externally visible fundraising and indicators (participation, completion, donations, feedback) that can be used by HR/Internal Communications/CSR.

3) Movember action in the workplace: 20 creative ideas to implement

Raising awareness & providing information

1) "Shave-Down" kick-off on November 1ᵉʳ (official launch, before/after photos).

2) Mini-conference with a doctor/nurse (prostate, early detection, management).

3) "Day-to-day mental health" workshop: weak signals, managerial posture, support resources.

4) Men's health quiz (prostate, testicular cancer, lifestyle, stress) with ranking.

5) Webinar with a testimonial from an external employee/ambassador (safe & voluntary format).

Move & excel (Move)

6) 60 km challenge (run/walk) individual or team, accumulated over the month.

7) Hiking, step-challenge, cycling: convert steps into points to strengthen cohesion.

8) Sports sessions at the office (15 min standing, sheathing, mobility) + fun tracking.

Growing a moustache

9) Mustache competitions: "classic", "movember art", "team mustache" (with stickers for all).

10) Selfie-wall moustache (accessories, filters, Teams/Zoom backgrounds).

11) Dress-code "Blue Day" for men's health.

Fundraising

12) Team collection page + company matching (€1 = €1, ceiling defined).

13) Solidarity sale (cakes, tote-bags, moustache mugs) to benefit an approved association.

14) Tombola: prizes donated by partners, live draw.

15) Donations triggered by targets (participation levels, mileage levels).

Talking & helping each other

16) Café-parole (voluntary format, led by a trained peer): stress, mental workload, fatherhood.

17) "Check-in" between colleagues: pairs give each other news 1×/week.

18) Wall of resources (hotlines, Movember Conversations, internal contacts). (resource: Movember Conversations)

Communicating & promoting

19) Series of LinkedIn and intranet posts: yourengagement figures, donations, key learnings.

20) After-movie: 60-90 sec to thank, close and prepare for the next edition.

4) Movember 30-day action plan (ready to use)

movember in the workplace

Week -1 (end of October)

- Validate the calendar (emails, posters, internal posts), donation policy and roles (ambassadors, QVCT/RSE referents).

- Teaser: registration link, first visuals, mentioning continuity after October Rose. Official reminder - Pink October

Week 1 (Nov. 1-7)

- Shave-Down, opening of challenges (moustache + 60 km), fundraising announcement.

- Post the rules of participation (benevolence, safety, inclusion) and the resource wall.

Week 2 (Nov. 8-14)

- Mental health workshop, men's health quiz, mid-term update on collection.

- Focus on early detection (official resources, referral links).

Week 3 (Nov. 15-21)

- Round table: prevention, testimonials, feedback.

- Lightning mini-challenges (e.g. "5 km before lunch").

Week 4 (Nov. 22-30)

- Final: rankings, thank-you ceremony, corporate donation (matching), after-movie.

- Flash survey (NPS, suggestions) + assessment (participation, donations, learning).

5) KPIs & proof of impact

- Engagement : participation rate (overall and per team), mobile activation rate, average number of active days.

- Learning: average score on health quizzes (before/after), module completion rate.

- Team cohesion: volume of social interactions (likes, comments, challenges carried out in pairs).

- Fundraising: total amount, matching company share, % of donors vs. participants.

- Mental health: number of check-ins, use of help resources (anonymized).

- Outreach: reach of internal/external publications, employee mentions, post-event eNPS.

6) Example of a communication kit

- Slogans: "Business in game mode, health in serious mode", "60 km, 60 stories, 1 same cause", "A moustache to talk about everything we don't talk about".

- Key elements: posters, e-mail banners, emojis/Teams pack, LinkedIn templates, ambassador guide, health FAQ (with official links).

- Editorial: focus on "men's health", awareness campaign on early detection and rapid treatment, emphasis on team cohesion and often taboo health issues.

- Inclusion charter: everyone can participate (with or without a moustache), attention to stereotypes, prevention of aesthetic injunctions.

7) How OuiLive simplifies Movember for businesses

OuiLive: Business in game mode, one platform, thousands of corporate mobile games.

With OuiLive, you can deploy a turnkey Movember challenge in minutes, 100% mobile, tailored to your HR, Internal Communication and CSR challenges:

- +200 templates (health quiz, 60 km challenges, "Shave-Down", charity "Mo-ment", photo contest).

- Advanced gamification: rankings, badges, challenges, rewards, team mechanics to stimulate participation.

- Real-time analytics:engagement and performance tracking, KPI consolidation (participation, completion, donations).

- Dedicated support from conception to assessment (content, timetable, settings).

Example of a OuiLive course (4 weeks)

- S1: basic "men's health" quiz, Shave-Down, opening of the Move 60 km.

- S2: "Mental health at work" workshop, daily challenges (steps, water, sleep).

- S3: "myths & realities" mini-games (prostate, testicular cancer, early detection).

- S4: finale: presentation of badges, final fundraising, after-movie and debriefing.

8) FAQ

Do you need a moustache to take part? No. Everyone can contribute via the Move 60 km, the solidarity event, fundraising, or a personalized challenge (Mo Your Own Way). Discover the official formats

Can we talk about self-examination/screening at work? Yes, to provide information and referral to official resources; no, to provide medical advice. Refer to your occupational physician and authority sites (WHO, IARC, etc.).

What causes should you support? You can support Movember directly or through an approved local association; the organization's page presents its mental health, prostate and testicular projects. Find out more about Movember

How can you integrate Movember into your editorial calendar? Anchor it just after Pink October to create a continuum of prevention and awareness. See Pink October (Service-Public)

Movember in the workplace is an opportunity that's useful (health), engaging (games, challenges, mustaches, worldwide movement) and measurable (KPIs, fundraising). By bringing it to life with a gamified, mobile platform like OuiLive, you can turn a symbolic month into a lasting impact: better-informed employees, closer-knit teams, a stronger culture of prevention.

Disclaimer & trust framework

- Disclaimer: This content is for information only. It does not replace medical advice.

- Official sources (below) and methodological transparency (KPIs, anonymization, RGPD).

Sources

- Movember - About / Foundation (priorities: mental health & suicide prevention, prostate cancer, testicular cancer; projects funded since 2003)

- Movember - Participate : Grow a Mo

- Movember - Participate: Move (60 km / 60 men)

- Movember - Participate: Host a Mo-ment

- Movember - Participate: Mo Your Own Way

- Movember Conversations - Conversation tool

- WHO - Suicide: fact sheet (global figures)

- IARC / CA: A Cancer Journal for Clinicians (2024) - Global cancer statistics 2022 (prostate among the most common)

- StatPearls / NCBI - Testicular Cancer (most common cancer in men aged 15-45)

- Service-Public (France) - Pink October

- Market inspiration - Lianeli: Movember in the workplace

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