Contents Why are these concepts strategic today? In a saturated market, clarifying what makes a relevant sales feature, a differentiating selling quality and reproducible sales know-how is a prerequisite for growth. Buyers can find out for themselves...
Contents 1) Definition and main types of commercial events A commercial event is a marketing action that directly connects a brand with its audiences to accelerate awareness, demand generation and conversion. It brings together prospects, customers, partners...
Are you looking for a group-bonding activity to set up at work, activities to do with colleagues in the office or remotely, or perhaps a simple colleague challenge to energize the week with...
Contents 1. definition: sales performance indicators, key performance indicators and scope 2. The 4 families of sales KPIs to track according to your sales cycle 3. 12 essential KPIs, formulas and examples (from conversion rate to...
Well-defined sales objectives are the driving force behind healthy growth: they guide decision-making, structure sales strategy, make key performance indicators readable, and mobilize sales teams over the long term. In this guide, we clarify the...
To accelerate your sales development, two levers complement and reinforce each other: a clear sales policy (strategic framework and rules of the game) and an operational sales approach (sales prospecting methods, processes and tools). This article provides an example...
Games accelerate performance when they're well organized. If you're looking for a challenge idea, a team challenge idea that can be put into action straight away, or an example of a challenge game for your employees. You'll find ideas for...
At the end of the year, HR and Internal Communications departments are looking for an original corporate activity that : The corporate Advent calendar (especially the digital version) is a short, fun and inclusive ritual that aligns recognition, shared goals and positive impact...
Leadership can't be improvised, it has to be built methodically. In an ever-changing professional environment, leadership development is becoming an imperative for all managers wishing to maximize their impact and that of their teams. This transformation is based on...
Work recognition is no longer an option, it's a strategic necessity. Far from being a simple "nice to have", it is now a fundamental lever forengagement, mental health and organizational performance. Conversely, a lack of recognition is...