Agence Moiré
Sales KPIs: choosing and activating the right indicators
Contents 1. definition: sales performance indicators, key performance indicators and scope 2. The 4 families of sales KPIs to track according to your sales cycle 3. 12 essential KPIs, formulas and examples (from conversion rate to...
Sales targets: complete guide 2025
Well-defined sales objectives are the driving force behind healthy growth: they guide decision-making, structure sales strategy, make key performance indicators readable, and mobilize sales teams over the long term. In this guide, we clarify the...
Sales policy and sales approach: Guide 2025
To accelerate your sales development, two levers complement and reinforce each other: a clear sales policy (strategic framework and rules of the game) and an operational sales approach (sales prospecting methods, processes and tools). This article provides an example...
Sales challenge and team games: a step-by-step guide
Games accelerate performance when they're well organized. If you're looking for a challenge idea, a team challenge idea that can be put into action straight away, or an example of a challenge game for your employees. You'll find ideas for...
Corporate Advent calendar: the original cohesion activity (2025)
At the end of the year, HR and Internal Communications departments are looking for an original corporate activity that : The corporate Advent calendar (especially the digital version) is a short, fun and inclusive ritual that aligns recognition, shared goals and positive impact...
Developing your leadership skills: methods and scenarios for becoming an effective leader
Leadership can't be improvised, it has to be built methodically. In an ever-changing professional environment, leadership development is becoming an imperative for all managers wishing to maximize their impact and that of their teams. This transformation is based on...
Work recognition: definitions, forms, examples and action plan (guide 2025)
Work recognition is no longer an option, it's a strategic necessity. Far from being a simple "nice to have", it is now a fundamental lever forengagement, mental health and organizational performance. Conversely, a lack of recognition is...
How to build employee loyalty: 12 concrete ways to retain talent
Faced with an unprecedented loyalty crisis, French companies are facing a major challenge: with 445,800 people resigning from permanent contracts in the first quarter of 2025, and employee engagement declining worldwide (21% in 2024), it's urgent...
Valorization: meaning at work and employee engagement
Long-term employeeengagement is one of the most strategic challenges facing companies today. In addition to traditional levers, sustainable employee loyalty rests on three fundamental pillars: improving the quality of working conditions,...
Corporate culture: everything you need to know in 2025
Corporate culture encompasses the values, norms and rituals that guide "how we do things around here". It influencesengagement, performance, employer brand and image. To put it in place (or reinforce it)...