How Saint-Gobain gamified workplace safety

How do you mobilize 10,000 employees around EHS best practices, in 30 countries and 12 time zones?

Saint-Gobain Abrasives met the challenge with a 4-week mobile game, featuring safety quizzes, step challenges, surveys, field selfies... and a team dynamic worthy of the best internal campaigns.

This case study reveals the levers activated, the concrete results (25%engagement rate, 95% want to play again) and the real impact on behavior.

A replicable format to anchor a safety culture, locally or internationally.