Pernod Ricard: a gamified "Ethics and Compliance" training course

Every year, Pernod Ricard trains its employees in ethics and compliance. To make this event more engaging, the Group has digitized and gamified its program via a fun mobile experience combining quizzes, photo challenges, surveys and step challenges.

Objective: get 25% of teams on board. Result: 3,369 participants, 71 million steps taken, 95% satisfaction and 9 out of 10 declaring a better understanding of the Code of Business Conduct.

A well-balanced format combining learning, collaboration and solidarity that has become a Compliance Days staple.

This case study reveals the levers activated, the concrete results and the immediate impact on team dynamics.
A turnkey format, easily replicable for initiating (or relaunching) campaigns around health, safety or cohesion.