Efficity: A gamified sales challenge to boost lead generation and engage the network
A collaborative and creative experience designed to drive action on the ground and generate measurable growth.
To boost lead generation among its independent real estate consultants and expand its network of business referrers, Efficity turned a business objective into a fun and unifying sales challenge.
Objective: To boost field sales efforts and sustainably expand the network of business referrers.
Results: nearly 400 participants out of 1,700 consultants, 1,206 new business referrers (+200%), 1,444 signed contracts (+10%), and a 20–30% increase in key performance indicators. 90% of business referrals came from participants, and 97% would like to participate again.
A format that blends gaming, performance, and team building, which has become a powerful driver of business growth.
This case study shows how a gamified challenge can transform an independent network into a collective force and generate tangible, measurable growth.
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