Pink October Challenge: get your teams involved this autumn

1. But what is breast cancer?

Pink October Challenge for breast cancer is now the most widespread cancer worldwide. In 2020, 2.3 million women worldwide were diagnosed with the disease, and 685,000 died. In the same year, 7.8 million women had been diagnosed with breast cancer in the previous five years. Breast cancer is the leading cause of cancer-related death among women worldwide.

Today, several risk factors have been identified. While some are known to be highly preventable, others are unfortunately unavoidable. Female gender is the highest risk factor for breast cancer. Only 0.5% to 1% of breast cancers develop in men. Fortunately, by identifying symptoms as early as possible, breast cancer can be cured in 9 out of 10 cases. That's why it's so important to raise awareness of breast screening... and Pink October plays a key role in this!

2. October means October...pink!

To understand the origins of the operation, we need to go back a few years... In 1985, in the United States, theAmerican Cancer Society, in partnership with Imperial Chemical Industries, organized a month-long campaign, from October 1 to 31, to raise awareness of breast cancer screening and mammography: Breast Cancer Awareness Month. Initially, this was just a communications campaign, but actions have been organized for the occasion over the years.

A few years later, in 1992, Evelyn H.Lauderet, Vice-President of Estée Lauder, was in remission. In collaboration with Self Magazine, she created the "Pink Ribbon" association. The aim of this association is to represent women's fight against breast cancer. Estée Lauder distributed pink ribbons in its New York boutiques.

And why pink ribbons? This color was chosen because it's "feminine, soft, joyful and evokes good health, everything that cancer is not", according to the Breast Cancer Action association.

A few months later, Evelyn Lauder created " The Breast Cancer Research Foundation " to support innovation in clinical and genetic research. The Breast Cancer Research Foundation was born, along with the pink ribbon and prevention campaign as we know them.

3. What is the Pink October Challenge?

WithPink October just around the corner, it's time to mobilize your teams for a new inter-company challenge! This year, OuiLive is teaming up with the NGO Cancer@Work to get your employees involved in breast cancer awareness and screening.

A non-profit organization founded in 2012 by Anne-Sophie Tuszynski, Cancer@Work is the 1st corporate club dedicated to cancer, chronic diseases and the workplace. Both a platform for exchanging and sharing ideas on integrating illness into the workplace, and an incubator for economic and social innovation projects, Cancer@Work works on a daily basis to change the way society and business look at patients.

On the occasion of the Pink October ChallengeChallenge Rose, we invite you to raise your employees' awareness of the challenges of reconciling illness and work, and to contribute to the realization of Job Dating solidarity actions.

What's on the program? From October 10th to 21st...

🎀 Discover the Pink October movement in the step "Pink October: a story"👫 Learn all there is to know about the disease in the step: "Le cancer du sein, parlons-en" 👩‍⚕️ Find out more about the fight against breast cancer in the step "Agir pour sa santé et celle des autres" 💼 Discover Cancer @Work and its 10 years of action in the step "Tous ensemble pour Cancer@Work" ... through creative and sporting challenges, quizzes, and lots of other content!And this year, Cancer@Work is offering two webinars to help you discover the association and its solidarity initiatives. They will be hosted by Cancer@Work's General Manager, Nathalie Presson, in visio-live :

• Wednesday, October 12 - 12:00 to 12:30
  Cancer@Work: the 1st corporate club dedicated to the subject of illness in the workplace.
• Tuesday, October 18 - 12:00 to 12:30JobDating: Cancer@Work's core mission

And in concrete terms, what is the impact?

Each registered company will enable a person who has suffered from the disease to benefit from a Job Dating action to help them get back into employment. And BONUS: the 6 companies on the Challenge podium will finance a Job Dating session in 2023! Bonus? This year, make way for the "Coup de Coeur" prize! A Cancer@Work jury will select a photo/video challenge to win a OuiLive Challenge for your teams!

An inclusive and supportive event to help people in remission: the perfect way to get your staff involved this autumn!