Agence Moiré
Foster healthy competition within a sales team
In an increasingly demanding business environment, fostering healthy competition within a sales team is no longer an option but a strategic necessity. According to a 2024 Gallup study, companies with highly…
How can you foster a performance-oriented culture without creating pressure?
In any sales team, competition is a sensitive issue. On the one hand, it motivates, encourages people to excel, and drives sales performance. On the other hand, if poorly managed, it undermines team cohesion, creates stress, and fuels disengagement. Only…
How can you motivate a sales team over the long term?
The performance of a sales department cannot be decreed; it must be cultivated day by day. According to the IGAS 2025 report on managerial practices in France, the quality of management has a direct and significant impact onengagement
Sales Force Motivation Rituals: Everything You Need to Know
A committed sales force sells more, builds stronger customer loyalty, and stays with the company longer. However, keeping a sales team motivated over the long term is no longer just a matter of a quarterly bonus or an annual seminar. Salespeople’s expectations have…
Partner Network Management: Tools and Strategies for SMEs
Managing a partner network is no longer just about organizing an annual conference or sending out a monthly newsletter. In an environment where sales performance depends as much on internal efforts as it does on partners, knowing how to manage your network…
How can you train and engage your sales team through games?
Why a High-Performance Sales Network Will Be a Game-Changer in 2026 A sales network—whether made up of employees, resellers, or partners—remains one of the most direct drivers of growth for a company. However, sales strategy is…
Mastering a challenge: examples of successful sales challenges
Why a sales challenge is a real game-changer A sales challenge is a campaign conducted over a specific period that rallies the sales force around specific strategic goals: volume, margin, product mix, customer satisfaction, or new business. When well-designed, it…
How do you create an effective sales challenge?
In France, only 8% of employees say they are engaged in their work, placing the country near the bottom of the list in Europe, according to the latest Gallup report. For sales management, this finding is particularly concerning: a disengaged salesperson is a loss…
How does sales gamification work?
Sales performance isn’t something you can simply decree; it’s built day by day. Yet in many companies, salespeople are caught between ambitious targets, top-down training, and dashboards that struggle to motivate. B2B gamification is a game-changer.…
How and why should you gamify your sales teams?
Introduction Managing a sales force has never been more challenging. Between the pressure to meet targets, the proliferation of sales channels, and rising turnover in the sales department, management is looking for concrete ways to re-engage their teams.…