Case studies
Pernod Ricard
How did Pernod Ricard train and strengthen the commitment of its multi-country sales teams?
Challenge context
Pernod Ricard has initiated the "Genies in the Bottles" challenge for its sales teams to hone their skills in product placement and in-depth knowledge of the company's brands.
This multilingual challenge (English, Greek, Hebrew) included activities that were both engaging and educational, with a loyalty points system convertible into rewards, motivating active and dynamic participation from sales staff.
3 target zones
Greece, Cyprus, Israel
3 Challenge languages
English, Greek, Hebrew
Several hundred
Of participants
A look back at the challenge
A successful challenge
The initiative has proved extremely beneficial. Sales staff were actively involved in the content and challenges. As a result, they improved their understanding of the products and optimized their sales performance. The rewards, which were numerous prizes for participants from different regions, were awarded through a loyalty points system. This motivated sales staff to outdo themselves, while stimulating competitiveness and encouraging greater participation. Overall, the operation significantly increased the sales force's commitment and improved their sales skills.
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