Pernod Ricard created its Compliance Days Challenge on the OuiLive platform to train and raise awareness among Group employees of its Ethics & Compliance policy, and also generate traffic on its various internal platforms and channels.

The gamification of this policy should enable Pernod Ricard to engage its employees, strengthen the sense of belonging and cohesion while ensuring that employees' knowledge is kept up to date. The audience was segmented by geographic zone, with pre-created teams corresponding to the Group's various Management Entities and Brands. Participants were able to answer quizzes, take part in photo challenges, complete surveys and challenge themselves using the stepcounter.

Rewards enabled the best team to make a donation to an association, and the best participants to enjoy a special moment with their colleagues or benefit from individual prizes.